It all started with my struggle to find beautiful, classic designs that actually fit. Every time I shop for a dress, I’m stuck between oversized, shapeless pieces or loud leopard prints—just because I’m not a size 12! Loving life and enjoying food shouldn’t mean settling for unflattering, cheap-looking clothes.

And when I finally find a dress I love? It’s always sold out! So, I thought, why not create my own line? Pilson & Green is all about gorgeous fabrics, and generous cuts—none of that stretchy, low-quality stuff.

If this speaks to you, join us on this journey! Let’s create stunning, timeless dresses for both town and country, blending style with adventure.

Gary and Emma first crossed paths in Lanzarote in 2000, and a year later, they were married. Some call it a whirlwind romance, others might say it was destiny.

They launched a small marketing business together, which grew to a team of 11. A decade later, they founded a company helping young inventors secure equity finance. However, during COVID, they closed the business and shifted to similar roles in government.

Back in the ’90s, Gary played a key role in building successful sports and fashion brands Kick Sportswear and Lifeline.

Recently, like Emma, he has grown increasingly frustrated when shopping for dresses for Emma—finding the right size was like a lucky dip. The same size from the same brand could fit completely differently in another colour. It made him wonder, "Are curvy women just an afterthought for some brands?" Based on his experience, it seemed so. The gloves are off and here we go.